Vision of HR Value Proposition

A value proposition is a statement that clearly identifies what advantages customers will receive by purchasing a particular product or service. Applied to HR, the HR value proposition is a systemic approach that makes visible and credible the value-added contribution of HR.

The Value Proposition Canvas
The Value Proposition Canvas

The Value Proposition Canvas makes it possible to zoom into the details of the value proposition and customer segments that are targeted. Value proposition and customer segments are two of the nine building blocks of the Business Model Canvas. The Business Model Canvas is a (visual) tool to create and analyse business models. Both canvases are applied in the following presentation to explain the added value of HR.


Inspired by Business Model CanvasValue Proposition CanvasThe HR Value PropositionThe Discipline of Market LeadersPictofigo and Slidedocs.

The above resulted in the paper ‘A business administration approach to HRM‘.

Don’t hesitate to comment and give me your feedback, suggestions and ideas are welcome too!


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