Vision of The Morning Star Company

Imagine a company with no human bosses, no designated managers, no titles, no hierarchy, no visible structure, and no unilateral authority to fire anyone. Imagine such a company gaining ascendancy in its industry – organized solely around shared principles of freedom and self-management. Imagine a company held together by little more than its principles, mission, processes and culture of learning and coaching. In the book “Beyond Empowerment – The Age of the Self-Managed OrganizationDoug Kirkpatrick discusses the inspiring story of such an organization – BerryWay. The story has strong similarities with the history of Morningstar – a tomato processing plant in California without managers. No wonder, either, given that, Kirkpatrick is associated with Morningstar Self-Management Institute. The following Infographic explains the story of Morningstar BerryWay in more detail.

Click to enlarge (open in PDF)
Click to enlarge (open in PDF)

Freehand drawing images: Pictofigo
Book: Beyond Empowerment – The Age of the Self-Managed Organization
Article 1: First, Let’s Fire All the Managers
Article 2: The Morning Star Company: Self-Management at Work


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